Keywords: Anticipation
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Journal Articles
Journal of Services Marketing (2019) 33 (2): 148–159.
Published: 08 April 2019
...Rosemary Polegato; Rune Bjerke Purpose This paper aims to explore the nature and relationships among the dimensions that constitute expectations, anticipation and post-experience assessment of cultural events, before and after an aesthetic experience, namely, a live Norwegian opera or ballet...
Journal Articles
Journal of Services Marketing (2014) 28 (6): 437–451.
Published: 02 September 2014
...Nicole Koenig-Lewis; Adrian Palmer Purpose – This paper aims to contribute critical discussion about the role of expectations and anticipation in subsequent satisfaction by incorporating anticipated emotions into a model to measure satisfaction. Emotions have provided a foundation for many...

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