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Keywords: Appearance
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (7): 1025–1048.
Published: 24 June 2026
...Nivin Vinoi; Amit Shankar Purpose This study aims to investigate how service robot design characteristics influence the propensity for moral disengagement during service failures. Specifically, it examines how two key design characteristics, appearance (humanoid vs android) and interaction style...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (5): 619–635.
Published: 22 February 2024
... from 255 visitors who interacted with a robotic tour guide at a city museum. The data was analyzed using smart PLS 4.0. Findings The findings show the positive effects of subjective norms, appearance, perceived trust and positive emotion on both attitude toward HRI and engagement. In addition...
