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Keywords: Attractiveness
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (8): 1046–1058.
Published: 06 June 2023
... data through an online survey of 450 followers. The proposed hypotheses were examined using structural equation modeling. Findings Results reveal that trustworthiness and physical attractiveness positively affect followers’ stickiness to influencers, while the influence of expertise is not evident...
