...Diem-Trang Vo; Duy Dang-Pham; Ai-Phuong Hoang; Long Thang Van Nguyen Purpose Artificial intelligence ( AI )-powered service apps are widely adopted but raise critical authenticity concerns, particularly as human-facing AI increasingly simulates social presence and care. This study aims...

... [SA] and deep acting [DA]) can help discern the nature of the service provider’s flirting, such as whether the flirting is faked (SA) or authentic (DA). Previous studies have shown that acting naturally is crucial for communicating sincerity (Schaefer and Pettijohn, 2006 ; Yoo and Arnold, 2019...