...Cécile Plaud; Bertrand Urien Interviews Qualitative research Service encounter Baby boomers Well-being Social marketing “The loss of a spouse affects you on many levels. You are dealing with the tremendous emotional pain of loss and at the same time having to rebuild your life...

... 17 05 2020 10 12 2020 16 02 2021 26 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Quality of life Structural equation modeling Baby Boomers Mobile phone Behavioral insight The fast pace of development...

... processing Marketing products and services Baby Boomers Conceptual Behavioural insight Gianluigi Guido is the corresponding author and can be contacted at: gianluigi.guido@unisalento.it 30 09 2019 11 04 2020 08 06 2020 09 06 2020 The cognitive age is strictly...

... and salesperson age. Beyond investigating the perception of participants to patronizing, the role of the salesperson age and customer gender were investigated. Gender Retail Service encounter Baby boomers Experimental design The purpose of this study is to investigate the impact of patronizing...

... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Age Self-service Technology Machine Human service Food ordering Customer service Baby boomers We don’t stop playing because we grow old. We grow old because we stop playing.”George Bernard Shaw, the only...

... innovativeness Baby boomers Surveys Behavioral insights “Innovativeness” is defined as the predisposition to buy new and different products or brands rather than repeat previous choices and consumption patterns (Steenkamp et al., 1999 ; Venkatraman and Price, 1990). This construct...

... Age groups Baby boomers Demographics Market segmentation Older consumers COMMENTARY THE AGING CONSUMER: WHAT'S ALL THE FUSS ABOUT ANYWAY? Richard C. Leventhal Understanding the impact aging consumer of today, and of the immediate future, is relatively easy as we have created a tremendous...