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Keywords: Banking industry
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (1): 15–25.
Published: 09 February 2015
... (identification and satisfaction) and behavioural (recommendation and repurchase) responses in the banking industry. The authors also test how the type of company (savings banks vs commercial banks) moderates customer responses to these three dimensions of CSR image. Design/methodology/approach – A multi...
