Keywords: Behavioral intentions
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Journal Articles
Journal of Services Marketing (2017) 31 (6): 662–675.
Published: 18 October 2017
... hope to answer the call for such work (Gupta and Zeithaml, 2006). We propose that existing customers’ perceptions regarding aspects of their existing services aid in determining their behavioral intentions to use the new service and, in turn, these behavioral intentions affect the future usage...
Journal Articles
Journal of Services Marketing (2012) 26 (3): 204–215.
Published: 18 May 2012
... perception of atmospherics and customer behavioral intentions. Design/methodology/approach This study conducted structural equation modeling (SEM) to test the mediating effects of quality perception, and also performed multiple regression analyses to identify the influences of specific environmental...

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