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Keywords: Behavioral intentions
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Journal Articles
Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (6): 662–675.
Published: 18 October 2017
... Limited 2017 Emerald Publishing Limited Licensed re-use rights only This study contributes to existing literature by extending our understanding on the relationships between satisfaction, performance and behavioral intentions to a cross-buying scenario. We find that satisfaction...
Journal Articles
The effects of dining atmospherics on behavioral intentions through quality perception
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (3): 204–215.
Published: 18 May 2012
... perception of atmospherics and customer behavioral intentions. Design/methodology/approach This study conducted structural equation modeling (SEM) to test the mediating effects of quality perception, and also performed multiple regression analyses to identify the influences of specific environmental...
