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Keywords: Blended learning platforms
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–18.
Published: 20 April 2026
...Aditya Ranjan; Srabanti Mukherjee Purpose This study aims to examine how cognitive dissonance, specifically product dissonance and emotional dissonance, influences user attitude and continuance intention towards blended learning platforms within a service engagement framework. Design...
Includes: Supplementary data
