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Keywords: Blood donor
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (3): 322–333.
Published: 14 December 2017
... for the positive effect that WOM has on commitment, trust, satisfaction and identification (relationship-related factors) and on intentional loyalty of blood donors. Furthermore, the role of the social reference group and the incentive ethics are analysed. Design/methodology/approach Blood donors of the German...
