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Keywords: Business analytics
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (1): 53–68.
Published: 11 October 2024
... intelligence interpretability in business analytics, presenting an innovative methodological guide for applying PLS-SEM and/or XAI in service marketing research. This approach delivers actionable insights, not only in the airline sector but also across diverse business domains seeking to optimize service...
Includes: Supplementary data
