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Keywords: CCB
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (7): 921–937.
Published: 23 September 2020
...Swapan Deep Arora; Anirban Chakraborty Purpose This paper aims to provide an integrative view of the conceptualizations, definitions, antecedents and taxonomies of consumer complaining behavior (CCB). Additionally, the study aims to provide an updated synthesis and classification of both...
