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Keywords: Cash flow
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1997) 11 (2): 118–127.
Published: 01 April 1997
... the managerial decisions pertaining to barter to provide basic understanding of barter programming and its role in the station manager’s strategic planning. Concludes that station managers are using barter more and more to reinforce their product offerings and reduce the squeeze on cash flow. Providing...
