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1-5 of 5
Keywords: Channel relationships
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Journal Articles
Entering and developing a service network
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (1): 58–67.
Published: 22 February 2011
...) to facilitate the company launch and subsequent development. Entrepreneurs Social networks Channel relationships Business formation An executive summary for managers and executive readers can be found at the end of this article. Recent developments in the understanding of social capital...
Journal Articles
Revenue management: the impact on business‐to‐business relationships
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2009) 23 (1): 31–41.
Published: 20 February 2009
... Yield management Channel relationships Key accounts Hotels Business‐to‐business marketing Corporate strategy An executive summary for managers and executive readers can be found at the end of this article. A range of non‐probability sampling techniques (Saunders et al., 2003...
Journal Articles
Promotion and advertising agency utilization: a nation‐wide study of hospital providers
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (2): 100–112.
Published: 01 April 1999
.../agency relationships are presented. © MCB UP Limited 1999 Advertising Channel relationships Health care Hospitals Sales promotion Services marketing Spiraling costs of hospital services in the USA over the past two decades have forced health care providers to exert considerable...
Journal Articles
Service failure and loyalty: an exploratory empirical study of airline customers
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1998) 12 (1): 7–22.
Published: 01 February 1998
..., suggesting that customers experience stages of being initially open‐minded about service failure, followed by lower tolerance of failure, which gradually gives way to a closer relationship which is more resistant to service failure © MCB UP Limited 1998 Airlines Channel relationships Consumer...
Journal Articles
The Influence of Japanese Culture on Business Relationships and Negotiations
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1992) 6 (3): 67–74.
Published: 01 March 1992
... unduly pressured and the negotiations will be unsuccessful‐success can only come if Americans learn to operate within the Japanese culture. © MCB UP Limited 1992 Japan Negotiating Channel relationships National cultures Note: This paper was first published in Journal of Business...
