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1-5 of 5
Keywords: Channel relationships
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (1): 58–67.
Published: 22 February 2011
... and capabilities), trust and time, whilst inhibitors are made up of bonds, risk and image. © Emerald Group Publishing Limited 2011 Entrepreneurs Social networks Channel relationships Business formation An executive summary for managers and executive readers can be found at the end...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2009) 23 (1): 31–41.
Published: 20 February 2009
... Channel relationships Key accounts Hotels Business‐to‐business marketing Corporate strategy An executive summary for managers and executive readers can be found at the end of this article. Revenue management (also known as yield management) has been widely adopted by a range of capacity...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (2): 100–112.
Published: 01 April 1999
.../agency relationships are presented. © MCB UP Limited 1999 Advertising Channel relationships Health care Hospitals Sales promotion Services marketing Spiraling costs of hospital services in the USA over the past two decades have forced health care providers to exert considerable...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1998) 12 (1): 7–22.
Published: 01 February 1998
... for alternatives ‐ if it occurs at all. Airlines Channel relationships Consumer behaviour Customer loyalty Relationship marketing Services marketing Relationship marketing has emerged as a major focal point for business strategy during the past decade. While there is nothing new in the desire...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1992) 6 (3): 67–74.
Published: 01 March 1992
... unduly pressured and the negotiations will be unsuccessful‐success can only come if Americans learn to operate within the Japanese culture. © MCB UP Limited 1992 Japan Negotiating Channel relationships National cultures Note: This paper was first published in Journal of Business...
