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Keywords: Choice model
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (6): 539–555.
Published: 24 October 2017
... 06 2016 17 01 2017 27 02 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Retail banking Loyalty Cross-buying Choice model Customer choice behaviour Since the global financial crisis in 2008/2009, the banking industry...
