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Keywords: Circular service innovation
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 133–151.
Published: 16 September 2025
...Cristina Mele; Gunhild Wedum; Erlend Aas Gulbrandsen; Per Skålén Purpose This paper aims to enhance the understanding of circular service innovation through a practice theory perspective. It addresses the following research question: How can circular service innovation be understood...
