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Keywords: Co-created value
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 220–237.
Published: 05 September 2025
... of this framework is the idea that health-care services must move beyond transactional models of care to dynamic, adaptive ecosystems where EAI serves to facilitate co-created value such that drivers at system, organization, provider and individual levels contribute to system-level impacts via favorable...
