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Keywords: Co-creation program
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (9): 1093–1118.
Published: 28 October 2025
... © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Customer engagement Customer experience Loyalty program Subscription Affinity program Referral program Recommendation program Co-creation program In today’s rapidly evolving digital...
