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Keywords: Coercive power
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (2): 112–137.
Published: 20 January 2025
...Saubhagya Bhalla; Purva Kansal Purpose The study aims to investigate factors impacting consumers’ intention to adopt collaborative consumption (CC, hereafter) services. It extends the existing knowledge of CC services by testing and validating the moderating role of coercive power...
