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Keywords: Cognitive load
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (5): 659–677.
Published: 09 January 2026
... automation, the authors explore the unintended psychological burdens that may emerge from poorly designed human–robot interactions. Design/methodology/approach Grounded in Service-Dominant Logic, Conservation of Resources Theory and Cognitive Load Theory, the authors develop and test a dual-pathway model...
