...Raymond P. Fisk Purpose This commentary describes ServCollab’s perspective on Elevating Human Experience and urges researchers to join in collaborating on research to reduce suffering and improve human well-being. Design/methodology/approach This commentary is based on ServCollab’s pioneering...

... exist to serve human needs. It also provides the aspirational goal of improving human well-being by transforming service systems. The topic of Designing New Service Rules urges service researchers to design new service systems based on the win-win logic of mutualism. Collaborating With Each Other...

... and how workforce, jobs, people and education are likely to change. Co-creation Collaboration Academic perspective Practitioner perspective Service research priorities Managerial relevance You’ve got to start with the customer experience and work back toward the technology...