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Keywords: Company performance
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Journal Articles
The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (5): 402–413.
Published: 05 August 2014
...Kostis Indounas Purpose – The purpose of this research paper is to examine the impact of a number of variables on the adoption of strategic pricing by industrial service firms, and the effect of this adoption on company performance. Design/methodology/approach – Data were collected from 301...
Journal Articles
Skill and resource based competitive methods: impact on firm performance
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (2): 113–124.
Published: 01 April 2002
... on organizational performance. The specific hypotheses are: Competitive strategy Company performance Service Skills Resources Competitive advantage Competitive advantage is important to superior performance in service industries (Bharadwaj et al., 1993). In order to establish...
