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Keywords: Complex services
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (1): 59–75.
Published: 22 February 2013
... and sometimes more appropriate understandings of health than available from the medical establishment. It discusses how service providers can exploit such opportunities towards improving service provision, facilitating the consumer voice within a complex service. Originality/value – Re-evaluating...
