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Keywords: Complexity theory
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (2): 149–162.
Published: 17 January 2020
...Catherine Prentice Purpose This study aims to draw on the complexity theory and uses a non-an asymmetrical method – fuzzy-set qualitative comparative analysis (fsQCA) to test the core tenets of complexity theory, namely, asymmetry, equifinality and causal complexity and valence reversals...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (3): 334–345.
Published: 11 January 2018
..., governance, education, health, safety and security, personal freedom and social capital. Design/methodology/approach The fuzzy-set qualitative comparative analysis (fsQCA) and complexity theory, a relatively novel approach for developing and testing the conceptual model, are used for asymmetric modelling...
