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Keywords: Connected services
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Journal Articles
Nancy V. Wuenderlich, Kristina Heinonen, Amy L. Ostrom, Lia Patricio, Rui Sousa, Chris Voss, Jos G.A.M. Lemmink
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 442–447.
Published: 14 September 2015
... to receive a reduced monthly bill to attach value to smart services (Viana and Patrício, 2012). © Emerald Group Publishing Limited 2015 Connected services Intelligent object New service type Smart services Academics and business practitioners agree that technology has been a major...
