Keywords: Consumer's adoption
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Journal Articles
Journal of Services Marketing (2012) 26 (1): 9–19.
Published: 17 February 2012
... is relatively scarce. Services have specific characteristics of intangibility, inseparability, heterogeneity and perishability. Hence, the factors influencing the consumer adoption of service innovation may be different from those of product innovation. Most service, which involves the simultaneous production...

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