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Keywords: Consumer choice
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 498–510.
Published: 14 September 2015
... satisfaction when customers participate as designers (CPD). A possible explanation for the mixed findings is the failure to distinguish different customer roles and their resulting impact on value creation. Consumer choice Customer cocreation Customer coproduction Customer expectation...
