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Keywords: Consumer journey
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–23.
Published: 29 September 2026
... SMEs. Corresponding author Zifan Miao sdzmi@leeds.ac.uk 20 10 2025 06 05 2026 29 07 2026 01 08 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Service design Circular economy Fashion Consumer journey...
