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Keywords: Consumer search query
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (2): 126–141.
Published: 04 December 2017
... branded keywords to improve search performance? In addition, how do consumers’ search queries influence the service search performance of the two types of service firms? Design/methodology/approach In this study, the authors conduct an empirical analysis by building a two-stage choice modeling...
