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Keywords: Consumers′ risk
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Journal Articles
Commentary: customer service insurance
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1993) 7 (1): 55–58.
Published: 01 January 1993
... service insurance as a way in which companies can differentiate themselves from competition. © MCB UP Limited 1993 Competitive advantage Consumers′ risk Customer service Differentiation Insurance VOLUME 7 NUMBER 1 1993 Commentary: Customer Service Insurance Allen J. Klose The American...
