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Keywords: Consumption situation
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (3): 356–368.
Published: 07 June 2019
... and the consumption situation moderate this relationship. Design/methodology/approach Three experiments were used to test hypotheses. Participants were subject to scenarios of varying levels of physical attractiveness (more vs less), social interaction anxiety (high vs low) and consumption situation (private vs...
