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Keywords: Contextual adaptation
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (7): 787–799.
Published: 27 May 2025
... 2025 28 04 2025 29 04 2025 Artificial intelligence (AI) Dynamic measurement scales Contextual adaptation Marketing measurement Measurement invariance Service design Quantitative research Marketing research Service thinking Inequalities (SDG 10) Marketing measurement...
