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Keywords: Continuing development
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2006) 20 (1): 73–79.
Published: 01 January 2006
... at: dballantyne@business.otago.ac.nz © Emerald Group Publishing Limited 2006 Relationship marketing Customer service management Continuing development Marketing communications Marketing strategy Marketing theory This is a comparative analysis of three recent texts in the service...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1994) 8 (3): 17–26.
Published: 01 September 1994
.... © MCB UP Limited 1994 Competitive advantage Continuing development Customer service Department stores Retailing Sales training The retail environment is becoming increasingly competitive. Today,retailers often find themselves in competition with a diverse group. The diversity...
