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Keywords: Conversational AI
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (2): 76–94.
Published: 13 January 2025
..., the understanding of users’ expectations for conversational AI services is currently limited. Building upon previous research that has underscored the importance of users’ expertise, this study aims to provide valuable insights into the expectations of users with varying levels of expertise. Design/methodology...
