.... The results of this study, based on a large multi‐industry sample of New Zealand companies, suggest that to improve business performance service firms should develop information systems to track profitable customers and products, develop a corporate culture which emphasises the needs of stakeholders...

..., the findings further show that organizational cultural values affect both directly and indirectly the performance of the company through its impact on marketing effectiveness. © MCB UP Limited 2000 Market orientation Services marketing Service levels Corporate culture With factor...

... behind the inclusion of the ethics predispositional variables. © MCB UP Limited 1997 Codes of practice Corporate culture Ethics Services marketing In recent years, research dealing with business ethics and marketing ethics, in particular, has been quite extensive, especially...

... of the relationship between the kind of marketing culture a firm has and its marketing effectiveness. The findings reveal a strong relationship between these two constructs even when the possible effects of firm size and geographical scope are removed. © MCB UP Limited 1995 Corporate culture Effectiveness...

... the details of the audit together with possible applications. © MCB UP Limited 1992 Corporate culture Internal communications Marketing philosophy Services marketing Service quality WHAT KIND OF MARKETING CULTURE EXISTS IN YOUR SERVICE FIRM? AN AUDIT Cynthia Webster The current literature...

... signs must be noticedand appropriate corrective action taken in order to maintain a more healthy organization. Corporate culture Internal efficiency Organizational performance Problem identification © MCB UP Limited 1992 ARE YOU COMMITTING MARKETCIDE? John H. Antil Many marketing...

... that could raise doubts about the group's position Fiascos attributed to groupthink, including the Challenger space shuttle disaster, exhibit most of the noted symptoms, but not necessarily all of them. Corporate Culture and Mindsets Shared paradigms comprise the essence of corporate culture, which channels...

... of service quality. Includes detailed recommendations and an appendix. © MCB UP Limited 1991 Corporate culture Employees Internal marketing Services marketing Service quality USING ORGANIZATIONAL CULTURE TO DESIGN INTERNAL MARKETING STRATEGIES D. J. Wasmer Gordon C. Bruner II Concern...