... of their individuality, and because the boycott serves as “a vehicle for moral self‐realization.” Consumer boycotts Consumer behaviour Event study Stock market reaction Stock markets Internet Cost effectiveness An executive summary for managers and executive readers can be found at the end...

... are proferred. © MCB UP Limited 1999 Market orientation Operating performance Cost effectiveness Distribution channels Motor industry Recent research has suggested a positive effect of market orientation, the implementation of marketing concept, on business profitability (e.g. Deshpande...