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Keywords: Cost management
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1998) 12 (6): 441–452.
Published: 01 December 1998
... are concerned with a research provider’s performance in four areas; product quality, service quality, cost management, and timeliness. A survey of 155 marketing research clients indicated that these clients perceive product quality as being most important in accomplishing their research objectives, followed...
