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Keywords: Coworker-oriented behavior
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (7): 857–871.
Published: 22 August 2024
... of research has not specifically examined the impact of customers’ reported delight on employees’ receipt of expressions of gratitude from customers, nor whether FLEs reciprocate positive feedback from customers either directly through higher CUOB or indirectly through higher coworker-oriented behavior (COOB...
