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Keywords: Creative process engagement
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Journal Articles
Continued value creation in crowdsourcing from creative process engagement
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (1): 19–33.
Published: 27 November 2017
... is to investigate if these spill-over values endure over time. With data from two time point, i.e. at submission and after announcement of the contest winners, we examine the relationship between the degree of a participant’s creative process engagement (CPE) and value creation from a crowdsourcing contest, and how...
