...Christos Koritos; Konstantinos Koronios; Vlasis Stathakopoulos Purpose – The purpose of this paper is to classify and compare the importance of the benefits consumers derive from affinity credit card programmes. Design/methodology/approach – A random sample of affinity credit card holders...

...Lydia L. Gan; Ramin C. Maysami; Hian Chye Koh Purpose The purpose of this study is to analyze Singapore's diverse cardholders in search of variations among demographic groups, credit card profiles, and their perceptions with regard to credit card ownership and use. It then aims to discuss possible...

... positioning Credit cards Research methods United Kingdom Services Financial services An executive summary for managers and executive readers can be found at the end of this issue. The literature review shows that since one of the objectives of offerings' long‐term competitive advantage...

... card disclosure requirements and investigates credit card knowledge of college students. The second and third studies examine external validity issues, that is, whether urban college students are more knowledgeable about credit cards than rural students, and whether adult populations are more...

...Jeanne M. Hogarth; Marianne A. Hilgert; Jane M. Kolodinsky Using data from the Survey of Consumers, this study focuses on consumer’s resolution efforts with credit card problems and the likelihood of “exiting” – that is, discontinuing the use of a given credit card or of the financial institution...

...M. Jill Austin; Melodie R. Phillips The practice of marketing credit cards on college campuses is becoming increasingly controversial. Critics have charged that credit card companies use unethical practices to encourage students to become overloaded with debt. In response, many colleges now ban...

...Erdener Kaynak; Orsay Kucukemiroglu; Ahemt Ozmen Past studies indicate that there is a close relationship between spread of credit card usage in a country and its stage of socio‐economic development. With increased level of socio‐economic and technological development, credit card usage...

...Anil Mathur; George P. Moschis Although older American spend increasingly large sums of money on goods and services, it is widely believed by financial service providers and retailers that these individuals make relatively little use of credit cards. Using a large national sample of respondents...