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Keywords: Cross-functional teams
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Journal Articles
Customer and employee co-creation of radical service innovations
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (2): 112–123.
Published: 13 April 2015
... complexity. Customer involvement in the development stage has no significant effect on service innovativeness. Process complexity also mediates the positive influence of frontline employee and cross-functional team involvement in the NSD process on service innovativeness. Practical implications...
