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Keywords: Crowdsourcing
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Journal Articles
Continued value creation in crowdsourcing from creative process engagement
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (1): 19–33.
Published: 27 November 2017
...Bhuminan Piyathasanan; Christine Mathies; Paul G. Patterson; Ko de Ruyter Purpose Crowdsourcing delivers creative ideas for the issuing firm, but participants’ engagement in the creative process also creates additional benefits to firms and participating customers. The purpose of this study...
