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Keywords: Cruising
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2007) 21 (1): 4–14.
Published: 27 February 2007
.../methodology/approach The paper uses a case study approach, and conducts a transaction cost analysis of the archival data of a cruise line along with the contract between the cruise line and a tour operator. Findings The results show that service intermediaries aren't able to take inventory and are unable...
