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Keywords: Cue diagnosticity
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–28.
Published: 21 July 2026
... uncertainty changes the evaluative use of utilitarian and hedonic value cues when specific outcome information is withheld at the time of purchase. This research draws on cue diagnosticity theory (Purohit and Srivastava, 2001), affective heuristics theory (Slovic et al., 2002...
