... are positively related to customer‐orientation, while satisfaction with pay is not of significance in this case. Discusses recommendations for management and suggestions for further research. © MCB UP Limited 1992 Customer‐oriented performance measures Employee attitudes Employee relations Job...

... orientations. Argues that this type of method can help managers to maintain or build their position in relation to competition. Illustrates the stages involved in customer‐based competitive analysis with a case example. © MCB UP Limited 1992 Competitive advantage Competition Customer‐oriented...