.... Which customer role yields better service outcomes, CPD or CPP? © Emerald Group Publishing Limited 2015 Consumer choice Customer cocreation Customer coproduction Customer expectation Customer participation These drivers of CP form the basis of the current research. CP refers...

... Industrial services Customer cocreation Markets Customers An executive summary for managers and executive readers can be found at the end of this article. The notion of “market” has often been assumed as given in economic literatures and in marketing management analysis (Loasby, 2000...