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Keywords: Customer disengagement
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (2): 117–135.
Published: 19 December 2019
... dominant logic (SDL) Negative customer engagement Customer disengagement Negative disconfirmation Hollebeek and Chen (2014) define negative customer engagement as “consumers’ unfavourable brand-related thoughts, feelings and behaviours during focal brand interactions” (p. 69). This perspective...
