Keywords: Customer inertia
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Journal Articles
Journal of Services Marketing (2017) 31 (6): 485–498.
Published: 12 October 2017
...David M. Gray; Steven D’Alessandro; Lester W. Johnson; Leanne Carter Purpose This paper aims to examine the antecedents of customer inertia (i.e. knowledge, confusion, perceptions of competitor similarity and switching costs) and their relationship to customer satisfaction, service providers...

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