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Keywords: Customer records
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1992) 6 (3): 75–78.
Published: 01 March 1992
.... Concludes that this style of marketing successfully marries old‐fashioned service values with the benefits of modern technology which together can help build a business customer by customer on an individual, local, regional or national level. © MCB UP Limited 1992 Customer profiling Customer...
