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Keywords: Customer reviews
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (7): 830–849.
Published: 19 June 2025
...’ own work Sharing economy Airbnb Customer reviews Cognitive dissonance Trait reciprocity Online marketplace platforms such as Airbnb and Uber have greatly accelerated peer-to-peer service exchanges (Guyader, 2018), building upon a history of collaborative consumption (e.g. garage...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (5): 521–531.
Published: 05 July 2019
... Customer reviews e-WOM Marketing decision-making Service expectations Esther L. Kim can be contacted at: kime23@unlv.nevada.edu H2. Participants will evaluate a restaurant more favorably with a positive prototype versus a negative prototype when the full set of reviews...
