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Keywords: Customer surveys
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (3): 243–253.
Published: 01 June 2003
... in age from 14 to 62. Educational levels ranged from grammar school to doctorate. All interviews were tape recorded and transcribed. Hermeneutic logic © MCB UP Limited 2003 Internet Marketing Service quality Customer surveys Consumer attitudes SERVQUAL scale...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (6): 503–514.
Published: 01 November 2002
... the customer feel relaxed and comfortable is critical. © MCB UP Limited 2002 Interaction Consumer behaviour Value Customer surveys Service operations Need for friendly interaction A challenge for many service firms is how to balance convenient, efficient service...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (1): 21–37.
Published: 01 February 1999
... 1999 Consumer behaviour Customer requirements Customer satisfaction Customer surveys Service quality Services marketing Background As the twenty‐first century approaches, UK media, academics and retailers are once again reminded, by a national survey, of the deficiencies...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1991) 5 (3): 55–61.
Published: 01 March 1991
.... Complaints Customer surveys Feedback Freephone numbers Some Caveats Regarding The Interpretation of Data From 800 Number Callers Kathy Gardner Chadwick Interviews with consumer affairs professionals have indicated that firms are now sampling from their 800 number callers,sometimes using...
